If in the past, most of the menus were made of paper without any binding, in recent years we have seen a wide variety of attractive menus. This article explains the role of the binder and presents various kinds of binders used for restaurants' menus.
THE ROLE OF THE MENU
The menu of a restaurant serves as the intermediary between the client and the dishes that the restaurant has to offer. The menu's role is to provide information about existing foods in the restaurant and to create the customers' first impression of the restaurant. The menu always includes information about prices of foods and determines the type of the restaurant. The menu is the instrument that describes the dishes as popular and simple or as gourmet. The menu will convey the character of the restaurant, its food quality and more. The design of the menu needs to blend in harmony with the concept of the restaurant. A restaurant menu is informative but also a marketing tool for all purposes, therefore it is crucial to carefully plan its design, size and font style the description of the dishes, the sequence of the dishes, the varieties, the right binder that will preserve the menu for a period of time and whether binder Inserts for menus are needed.
TYPES OF MENU BINDERS
Book binder - as its name suggests, it has a form of a book cover. The book binder has several transparent inserts that allow the customer to see the menu pages and to be impressed with the restaurant's design of the menu.
Transparent binder - this is a binder that displays the original page of the restaurant. It can be integrated with other transparent binders made of leather or imitation leather in a variety of impressive colors.
Binder with metal corners - binder with metal protected corners.
Long binder - a long and impressive binder. Typically used for beverages menu, dessert menu or specials. These binders often contain a single menu, using both sides.
Rounded binder - a binder with rounded edges. The rounded shape grants a warm and homey feeling to the restaurant and menu. This menu is very fitting for restaurants and ice cream parlors.
In Shugon, you can admire a rich variety of menu binders and even order a special customized design :)
